Week 29: Share a Behind-the-Scenes Post

Digital Success Training
May 2
2 min read

Updated: Jul 22

Digital Success Weekly gives you one simple step to move your online presence forward, in 30 minutes or less.

This week is about showing the real you. Behind-the-scenes content is some of the most engaging content you can share. And it requires almost no production.

What This Focus Is Really About

Think of a behind-the-scenes post as pulling back the curtain.

People are curious about how things work and who's behind the businesses they follow. When you share a glimpse of your day, your process, or your workspace, you give people something they can't get from a polished promotional post. You give them connection.

Why This Matters

1. People connect with people, not brands

The more people see the real person behind your business, the more they trust you. And trust is what turns followers into customers.

2. Behind-the-scenes content is easy to create

You don't need a script, a studio, or a professional camera. A quick photo of your workspace, a short video of your process, or a candid moment from your day is enough.

3. It shows the work behind the result

Most people only see the finished product. Showing the work behind it builds appreciation and respect for what you do.

4. It tends to get strong engagement

Behind-the-scenes posts often outperform polished promotional content because they feel real. People respond to authenticity.

Ideas for Behind-the-Scenes Posts

A photo of your workspace or home office
A short video showing how you create your product or deliver your service
A "day in the life" post about what running your business really looks like
A photo of something you're currently working on
A peek at the tools, books, or resources you use every day
A before-and-after of a project or client result

A Few Tips to Keep in Mind

You don't need to share anything you're not comfortable with. Keep it professional and genuine.
A quick caption that gives context makes a big difference
Natural lighting and a tidy background is all you need for a good photo
Don't overthink it. Imperfect and real beats perfect and staged every time.

Your Action Step

Look around you right now. Ask yourself:

"Is there something happening in my business today that would be interesting to share?"
"What does my workspace, process, or day look like that people might enjoy seeing?"
"What's something real about running my business that my audience doesn't usually see?"

Take a photo or write a short post this week and share it.

You don't need a professional shoot. You just need to share something real.

Need More Support?

If you're thinking, "This makes sense... but now what?" you're not alone.

Inside the Digital Success Membership, you'll get the guidance, tools, and support to turn small steps like this into real progress.

Here's what's included:

The Roadmap Toolkit — our AI-powered tool that guides you through each step of the Roadmap
Simple weekly focuses like this one, with the exact tools to take action
Recorded webinars and training you can watch any time
Done-for-you prompts and templates to save time
Clear, simple steps to move your online presence forward