Week 12: Pick Two Fonts and Use Them Consistently

Digital Success Training
May 19
2 min read

Updated: 7 days ago

Digital Success Weekly gives you one simple step to move your online presence forward, in 30 minutes or less.

This week is about your fonts. The typefaces you use say a lot about your brand. And using too many different ones can make even a great-looking website feel scattered.

What This Focus Is Really About

Think of your fonts as your brand's voice in visual form.

A bold, modern font feels different from a soft, rounded one. The fonts you choose set a tone before anyone reads a single word.

Why This Matters

1. Fonts affect how people feel about your brand

Just like colours, fonts create impressions. A clean, simple font feels professional. A script font can feel personal and warm. Choose fonts that match the feeling you want to create.

2. Too many fonts create confusion

It's easy to use a different font on every page or post. But mixing too many fonts makes your brand look inconsistent. Stick to two.

3. Consistency builds professionalism

When you use the same fonts everywhere, your brand looks polished and intentional. Even a small business can look established with consistent typography.

4. Readability matters most

The most important thing about your fonts is that they're easy to read. On all screen sizes. For all ages. If people have to squint or struggle, they'll move on.

What a Simple Font Pairing Looks Like

A heading font (bold and attention-grabbing for titles and headlines)
A body font (clean and easy to read for paragraphs and longer text)

A few examples of simple pairings that work well:

Poppins Bold for headings + Poppins Regular for body text
Montserrat for headings + Open Sans for body text

A Few Tips to Keep in Mind

Google Fonts has hundreds of free options to choose from
Pair a bolder font with a simpler one. Contrast works well.
Write down your font names so you can use them consistently
Test your body font at a small size on a phone to make sure it's readable

Your Action Step

Look at your website and recent social media posts. Ask yourself:

"Am I using the same fonts everywhere?"
"Are my fonts easy to read on a phone?"
"Do my fonts match the feel of my brand?"

If not, take 30 minutes this week to pick two fonts and commit to using them consistently going forward.

You don't need fancy fonts. You need consistent ones.

Need More Support?

If you're thinking, "This makes sense... but now what?" you're not alone.

Inside the Digital Success Membership, you'll get the guidance, tools, and support to turn small steps like this into real progress.

Here's what's included:

The Roadmap Toolkit — our AI-powered tool that guides you through each step of the Roadmap
Simple weekly focuses like this one, with the exact tools to take action
Recorded webinars and training you can watch any time
Done-for-you prompts and templates to save time
Clear, simple steps to move your online presence forward