Week 37: Choose an Email Marketing Platform

Digital Success Training
Apr 24
3 min read

Updated: Jul 22

Digital Success Weekly gives you one simple step to move your online presence forward, in 30 minutes or less.

This week we're starting a new theme: email marketing. And we're beginning with the first decision you need to make. Which platform will you use to build and manage your email list?

What This Focus Is Really About

Think of your email list as an audience you own.

Your social media following can disappear overnight if a platform changes its algorithm or shuts down. Your email list belongs to you. If you move platforms, your list comes with you. If social media goes away, your list is still there. It's one of the most valuable digital assets a small business can build.

Why This Matters

1. Email reaches people more reliably than social media

The average social media post reaches a small percentage of your followers. An email goes directly to your subscriber's inbox. That's a much more direct connection.

2. People on your email list have opted in

They chose to hear from you. That makes them a warmer, more engaged audience than a random social media follower.

3. You need a platform to get started

You can't build an email list without a tool to manage it. Choosing a platform is the essential first step. Everything else in this theme builds on it.

4. There are good free options

You don't need to spend money to get started with email marketing. Several platforms offer free plans that are more than enough for most small businesses starting out.

A Quick Guide to Popular Platforms

Kit (formerly ConvertKit): Great for creators and small businesses. Clean, easy to use, strong automation features. Free plan available.
Mailchimp: One of the most well-known platforms. Good free plan for beginners. Easy to get started.
Flodesk: Beautiful email designs. Flat monthly fee (no per-subscriber pricing). Popular with creative businesses.

A Few Tips to Keep in Mind

Start with a free plan. You can upgrade later as your list grows.
Choose a platform that connects with your website. Wix connects easily with several popular options.
Don't spend too long deciding. Pick one and get started. You can always switch later.
Look for a platform that's easy to use, not just the one with the most features.

Your Action Step

Research one or two platforms this week. Ask yourself:

"Does this platform have a free plan I can start with?"
"Does it connect easily with my Wix website?"
"Does it feel simple enough that I'll actually use it?"

Choose your platform this week. Sign up for a free account. That's the whole step.

You don't need the perfect platform. You need one you'll actually use.

Need More Support?

If you're thinking, "This makes sense... but now what?" you're not alone.

Inside the Digital Success Membership, you'll get the guidance, tools, and support to turn small steps like this into real progress.

Here's what's included:

The Roadmap Toolkit — our AI-powered tool that guides you through each step of the Roadmap
Simple weekly focuses like this one, with the exact tools to take action
Recorded webinars and training you can watch any time
Done-for-you prompts and templates to save time
Clear, simple steps to move your online presence forward