Create or Refine Your About Page

Digital Success Weekly is a way to move your online presence forward one step at a time. It focuses on an action you can take each week that you can complete in 30 minutes or less.

This week is all about your About page. It’s not just your story … it’s your chance to connect.

What This Focus Is Really About

Think of your About page as your introduction. It’s where people decide if they trust you, relate to you, and want to work with you. Your visitor is quietly asking:“Is this someone who understands me?”

Why This Matters

1. People want to know who they’re working with

Before someone buys or reaches out, they want to feel comfortable. Your About page helps them see the person behind the business.

2. Connection builds trust

People don’t just choose services … they choose people. When your story feels real and relatable, it creates a connection that builds confidence.

3. It’s not really about you

This might surprise you. Your About page should focus on your visitor just as much as you. It should show:

• Who you help

• What you understand about their challenges

• How you can help them move forward

4. A strong About page moves people to action

A good About page doesn’t just tell your story. It helps people feel ready to take the next step.

What a Strong About Page Looks Like

A clear, simple About page often includes:

• Who you are

• Who you help

• What you help them do

• A bit of your story or why you started

• A next step (contact, book, explore services)

A Few Tips to Keep In Mind

• Keep it simple and easy to read.

• Write like you talk (no formal language needed)

• Focus on your visitor, not just your background

• End with a clear next step

Action Step: Take a look at your About page

Ask yourself: “Does this sound like me?” “Would someone feel connected after reading this?” “Do I clearly explain who I help and how?” If not, take a few minutes to refine it.

You don’t need a perfect story. You just need a real one. That’s what people connect with.

Need More Support?

If you're thinking, “This makes sense ... but now what?” you’re not alone.

Inside the Digital Success Membership, you’ll get the guidance, tools, and support to turn these small steps into real progress.

Here’s what’s included:

• Simple weekly focuses like this - with the exact tools to help you take action

• Bi-weekly webinars to guide you step by step

• Done-for-you prompts and templates to save time and make things easier

• Clear, simple steps to move your website and online presence forward

• A private community where you can ask questions and get support

  
  

You don’t have to figure this out on your own.

If you’re ready to take the next step, join us inside the Digital Success Membership and let’s build your online presence together.

Join the Digital Success Membership