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Week 3: Create or Refine Your About Page

Updated: Jul 22

Digital Success Weekly gives you one simple step to move your online presence forward, in 30 minutes or less.


This week is about your About page. It's not just your story. It's your chance to connect.


Screenshot of the Digital Success Training About page showing a photo and clear introduction.

What This Focus Is Really About


Think of your About page as your introduction. It's where people decide if they trust you, relate to you, and want to work with you.


Your visitor is quietly asking: "Is this someone who understands me?"


Why This Matters


1. People want to know who they’re working with


Before someone buys or reaches out, they want to feel comfortable. Your About page lets them see the person behind the business.


2. Connection builds trust


People don't just choose a service. They choose a person. When your story feels real, it builds confidence.


3. It’s not really about you


This might surprise you. Your About page should focus on your visitor just as much as on you. It should show:


  • Who you help

  • What you understand about their challenges

  • How you can help them move forward


4. A strong About page moves people to action


A good About page doesn't just tell your story. It helps people feel ready to take the next step.


What a Strong About Page Looks Like


A clear, simple About page usually includes:


  • Who you are

  • Who you help

  • What you help them do

  • A bit of your story, or why you started

  • A clear next step (contact, book, explore services)


A Few Tips to Keep in Mind


  • Keep it simple and easy to read

  • Write like you talk. No formal language needed.

  • Focus on your visitor, not just your background

  • End with a clear next step


Action Step: Take a look at your About page


Take a look at your About page. Ask yourself:


  • "Does this sound like me?"

  • "Would someone feel connected after reading this?"

  • "Do I clearly explain who I help and how?"


If not, take a few minutes this week to refine it.


You don't need a perfect story. You just need a real one. That's what people connect with.


Need More Support?


If you're thinking, "This makes sense... but now what?" you're not alone.


Inside the Digital Success Membership, you'll get the guidance, tools, and support to turn small steps like this into real progress.


Here's what's included:


  • The Roadmap Toolkit — our AI-powered tool that guides you through each step of the Roadmap

  • Simple weekly focuses like this one, with the exact tools to take action

  • Recorded webinars and training you can watch any time

  • Done-for-you prompts and templates to save time

  • Clear, simple steps to move your online presence forward


You don't have to figure this out on your own.




Here's to your digital success... one simple step at a time.

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