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How to Add SEO-Friendly Title Tags and Meta Descriptions in WIX
- Digital Success Training
- Apr 8
- 4 min read
Updated: Jun 10
A Simple Guide for Small Businesses, Non-Profits & Rural Organizations
If you're building your website in WIX (or already have one), you're in a great spot. WIX gives you all the tools you need to boost your SEO, even if you’re not a tech wizard. One of the easiest ways to get started? Adding custom title tags and meta descriptions to your pages.
This quick tutorial will walk you through:
What title tags and meta descriptions are
Why they’re important for SEO
How to write them
Exactly where to add them in WIX
What Are Title Tags & Meta Descriptions?
Title Tag:
The title tag is a clickable headline that shows up in Google search results and at the top of a browser tab.
Example from Digital Success Training:
Digital Success Training | WIX Websites for Small Businesses & Non-Profits
Meta Description:
A meta description is a short summary about the webpage that appears under your title tag in search results. It helps people decide if they want to click through to your website.
Example from Digital Success Training:
Affordable, professional WIX websites designed for small businesses, non-profits, and rural communities. Reach the right people online and take your next digital step with confidence.
Why Do Title Tags & Meta Descriptions Matter on a website?
Adding title tags and meta descriptions in WIX helps:
Boost your visibility in Google search results
Tell search engines what your page is about
Encourage more people to click on your listing
It’s one of the easiest (and most effective) ways to improve your SEO without being overwhelmed or needing to hire a website developer.
Your homepage isn’t the only place that needs strong SEO! Every key page on your site—like About, Services, Add-Ons, Contact, Blog, or Portfolio—should have its own custom title tag and meta description.
Tips for Writing Title Tags:
Formula: Business Name | What the Page Is About | Location (if relevant)
Length: Keep it under 60 characters
Content: Include your main keyword (what you want people to find you for)
Tip: Make it specific and easy to understand
Examples from Digital Success Training:
Homepage: Digital Success Training | WIX Websites for Small Businesses & Non-Profits
About Page: About Us | Digital Success Training | Affordable Website Solutions
Services Page: Website Packages & Add-Ons | Digital Success Training
Contact Page: Contact Digital Success Training | Book a Free Consult
Portfolio Page: Website Portfolio | Small Business & Non-Profit Clients
Tips for Writing Meta Descriptions:
Length: Keep it under 160 characters
Language: Use natural, friendly language
Content: Include a keyword or two
Focus: Focus on what visitors will find or learn
Call-to-Action: Add a light call-to-action if it fits
Example Meta Descriptions from Digital Success Training:
Home: Affordable, professional WIX websites for small businesses, non-profits, and rural communities. Reach the right people and grow with confidence.
About: Meet the team behind Digital Success Training. We help you build your online presence with simple tools, smart strategies, and big heart.
Services: Explore website packages and digital services tailored for small businesses and community organizations. Get the support you need—no overwhelm.
Portfolio: See how we’ve helped entrepreneurs, non-profits, and rural communities build powerful online presences with clean, functional WIX websites.
Contact: Ready to get started? Reach out to book a free discovery call and take the first step toward digital success—one simple step at a time.
How to Add SEO Titles & Descriptions in WIX: Your Step-by-Step Guide
Here’s how to add your title tags and meta descriptions using the WIX Classic Editor.
Go to your WIX Dashboard
Click “Menus & Pages” on the left
Hover over the page you want to edit (like “Home”)
Click the three dots (⋯) or Settings (⚙️) icon
Select “SEO Basics” from the pop-up
Add your Page Title (this is your title tag)
Add your Page Description (this is your meta description)
Click “Done”, then “Publish” to make your changes live!
Final Tip: Be Consistent & Keep It Clear
SEO doesn’t have to be overwhelming. A little bit of structure goes a long way.
By making your WIX website clear, readable, and search-friendly, you’re giving people (and Google) what they need to find you.
Frequently Asked Questions
What’s the difference between a title tag and a meta description?
The title tag is your page’s headline in Google search results ... it’s clickable and appears at the top of your browser tab. The meta description is the short summary below it. Together, they help search engines and visitors understand what your page is about.
Do I really need a title tag and meta description on every page?
Yes. Custom title tags and meta descriptions are one of the easiest ways to boost your SEO. Every key page including Home, About, Services, Contact, Blog, etc. should have its own.
Where do I add this info in WIX?
Go to your WIX Dashboard
Click Menus & Pages
Hover over the page and click the Settings icon
Select SEO Basics
Add your Page Title and Page Description
Click Done, then Publish
How long should my title tags and meta descriptions be?
Title Tag: under 60 characters
Meta Description: under 160 charactersShort, clear, and keyword-rich is best.
Should I include my location in the title tag?
Yes, if you serve a specific area. Including your town, city, or province helps you show up in local searches like “WIX website designer in Saskatchewan.”
Do I need to update these often?
Not often, but a quick review every few months keeps your content fresh and search-friendly ... especially if you’ve updated a page.
Can I use AI or ChatGPT to help write these?
Yes. These tools are perfect for drafting ideas. You can paste your page content into ChatGPT and ask it to write a friendly, keyword-rich title and meta description and then just tweak it to suit your voice.
What if I want help writing or optimizing my website content?
That’s what we do. Whether you need a full website build or just help polishing your wording, we support small businesses, non-profits, and rural communities every step of the way.
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